Use the "IT language"

CX-focused action
in marketing and sales meets processes and IT

CX-Forum with Maritz/Inmoment

with Bastian Heist und Markus Steil on 6 June 2020

CX focused action in marketing and sales meets processes and IT (in German)

CX study from 2020 reveals:

  • Lack of coordination between IT and business causes discrepancies
  • There is no sponsorship from top management
  • Companies do not invest in the most relevant channels
  • Outdated analysis methods are often used

CX study from 2020 reveals:

  • Lack of coordination between IT and business causes discrepancies
  • There is no sponsorship from top management
  • Companies do not invest in the most relevant channels
  • Outdated analysis methods are often used

Customer example

Solarlux

"The medium-sized company Solarlux develops its customer portal as microservices in agile projects. The software team works distributed: at the company headquarters in Lower Saxony and, within the framework of outbranching, at the service provider SHE in Cluj, Romania."

COMPUTERWOCHE, Bernhard Haluschak (Author), 15.11.2018 (only in German)