Use the "IT language"

CX-focused action
in marketing and sales meets processes and IT

CX-Forum with Maritz/Inmoment

with Bastian Heist und Markus Steil on 6 June 2020

CX focused action in marketing and sales meets processes and IT (in German)

CX study from 2020 reveals:

  • Lack of coordination between IT and business causes discrepancies
  • There is no sponsorship from top management
  • Companies do not invest in the most relevant channels
  • Outdated analysis methods are often used

CX study from 2020 reveals:

  • Lack of coordination between IT and business causes discrepancies
  • There is no sponsorship from top management
  • Companies do not invest in the most relevant channels
  • Outdated analysis methods are often used