Trade & Branded Companies

DE
EN

Use the "IT language"

CX-focused action
in marketing and sales meets processes and IT

CX-Forum with Maritz/Inmoment

with Bastian Heist und Markus Steil on 6 June 2020

CX focused action in marketing and sales meets processes and IT (in German)

CX study from 2020 reveals:

Lack of coordination between IT and business causes discrepancies
There is no sponsorship from top management
Companies do not invest in the most relevant channels
Outdated analysis methods are often used

CX study from 2020 reveals:

Lack of coordination between IT and business causes discrepancies
There is no sponsorship from top management
Companies do not invest in the most relevant channels
Outdated analysis methods are often used

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