Use the "IT language"

CX-focused action
in marketing and sales meets processes and IT

CX-Forum with Maritz/Inmoment

with Bastian Heist und Markus Steil on 6 June 2020

CX focused action in marketing and sales meets processes and IT (in German)

CX study from 2020 reveals:

  • Lack of coordination between IT and business causes discrepancies
  • There is no sponsorship from top management
  • Companies do not invest in the most relevant channels
  • Outdated analysis methods are often used

CX study from 2020 reveals:

  • Lack of coordination between IT and business causes discrepancies
  • There is no sponsorship from top management
  • Companies do not invest in the most relevant channels
  • Outdated analysis methods are often used

Customer example

Solarlux

"The medium-sized company Solarlux develops its customer portal as microservices in agile projects. The software team works distributed: at the company headquarters in Lower Saxony and, within the framework of outbranching, at the service provider SHE in Cluj, Romania."

COMPUTERWOCHE, Bernhard Haluschak (Author), 15.11.2018 (only in German)

Different thinking of CX and IT

lead to misunderstandings:

Customer example

Solarlux

"The medium-sized company Solarlux develops its customer portal as microservices in agile projects. The software team works distributed: at the company headquarters in Lower Saxony and, within the framework of outbranching, at the service provider SHE in Cluj, Romania."

COMPUTERWOCHE, Bernhard Haluschak (Author), 15.11.2018 (only in German)